BIC® Graphic
Print techniques
With the guarantee of over 50 years of experience! Every BIC® product supports one or more printing techniques: choose the one best suited to your logo, your materials and your print run requirements.
Main techniques
The four most requested printing techniques
Screen Printing
Most requestedThe perfect technique for creating high quality prints, reproducing accurate colours. The colour is transferred through a shaped screen directly onto the pen body, layer by layer.
Features
- –Up to 4 distinct colours per side
- –Vibrant and opaque colours, even on dark surfaces
- –Ideal for logos with flat colours and text
- –Print on Front, Back and Clip
- –Excellent durability for daily use
Ideal for
Company logos with 1–3 colours, text, geometric icons.
Note: Multicolour logos are converted to monochrome if you select printing with fewer colours than those in the logo.
BritePix™
Unlimited coloursFull colour printing with high quality photographic results that guarantees durable printing of your logo. Reproduces logos, photographs and graphics with gradients and a virtually unlimited colour range.
Features
- –Faithful reproduction of photographs and complex graphics
- –Unlimited colours including gradients and shading
- –No surcharge as colours increase
- –Ideal for creative designs and multicolour institutional logos
- –Positions: Front and/or Back
Ideal for
Complex graphics, logos with gradients, photographs, creative artwork.
BritePix™ Digital
Full coverageThe solution for full colour communication, now also on coloured barrels. Wraps the entire pen body with a single continuous graphic: the maximum print area compared to any other technique.
Features
- –Complete coverage of the pen body
- –Full colour with unlimited colour range
- –Ideal for campaigns with strong visual impact
- –Available exclusively on BIC® Digital 360
- –Wraparound 360° print without interruptions
Ideal for
Brand awareness campaigns, events, high-impact premium merchandise.
Note: This technique is only available on models from the BIC® Digital 360 range. Selecting this position excludes partial prints on Front/Back.
Laser Engraving
Premium effectLaser engraving removes the surface layer of the material creating a permanent and highly effective mark. Available on metal products or specific materials, it gives a refined and professional appearance.
Features
- –Permanent engraving, not subject to fading
- –Elegant and premium effect on metal
- –Monochrome (engraving of the material itself)
- –High precision even on fine details
- –Resistant to intensive use
Ideal for
Metal pens, premium merchandise, valuable corporate gifts.
Note: Laser Engraving — Monochrome contrast in the material, no print colour involved. Not suitable for logos with multiple colours.
BIC Graphic Europe — pioneer in digital printing
The solution for
full-colour communication
BritePix™ technology reproduces logos,
photographs and graphics with photographic quality
directly on products, with a print area of up to 360°.
Special surfaces
Personalisation and tactile texture
Add a tactile dimension to your design with special finishes.
BritePix™ Personalisation
Personalise each unit of the same BritePix™ order. A unique print for each piece — ideal for campaigns with personalised names, messages or numbers.
BritePix™ Texture
A quality leap in the BritePix™ printing concept — now you can not only see the full colour, but also feel it! A raised texture that amplifies the brand experience.
Special effects
Effects and finishes
Add distinctive character to your design with special finishes: raised textures, glossy or matte finishes.
Embellish your designs with the glossy glitter effect. Feel its shiny and colourful texture!
Highlight your brand with our 'puffy' effect that gives relief to your logo.
Choose the glossy finish for a dazzling final effect.
Create stunning metallic effects on texts, images and backgrounds!
Stand out from the crowd! Play with the attractive gold or silver reflections in your design.
Use the matte finish to add a touch of elegance to your design.
Highlight your brand with a glossy finish! Combine matte and gloss to emphasise contrasts.
Create a sandy effect with a granular texture.
Which technique is right for you?
| Feature | Screen Printing | BritePix™ | BritePix™ Digital | Laser |
|---|---|---|---|---|
| Colours | 1–4 Pantone | Unlimited | Unlimited | Monochrome |
| Gradients | No | Yes | Yes | No |
| Durability | Excellent | Excellent | Excellent | Excellent |
| Print areas | Front/Back/Clip | Front and/or Back | 360° (body) | Limited |
| Unit cost | Low | Medium | Medium | Medium-high |
Not sure which technique to choose?
Our team helps you choose the technique best suited to your logo and budget. The draft is always free.
